As Vice President of Buyer Experience at eBay, Bradford is a leading product visionary in the company. He and his teams define the direction, design, and build of eBay's Discovery, Growth and Engagement experiences including: homepages, browse pages, global header and navigation, content, Interests, My eBay, verticalized category experiences, guest experiences, couponing and referral programs, Watch List and saving searches, sellers, and collections. He also sets the vision of eBay’s personalized shopping algorithms and products, and the company’s mobile strategy, while providing creative direction of visual design and curation.
As GM of eBay New York, Bradford leads one of eBay’s most important offices, which houses advertising, personalization, design and curation teams. Prior to eBay he was one of Fast Company’s ‘100 Most Creative People in Business’ and was coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by Wired. He was also the founder of Fab.com, Bezar, and Queerty, was Chief Design Officer at Backcountry.com, and has won three Webby Awards. In his spare time, you can find Bradford singing in a rock band.
Favorite eBay Experience:
"Saved Search. I am always on the lookout for vintage posters, fashion collections that sold out in stores, collectible sneakers, and vintage fashion and furniture. I have over fifty saved searches, ranging from “Prada nylon suit” to “swiss style poster.” Every day I get emails for all the new arrivals that hit eBay’s shelves within my saved searches. It’s like having a personal shopper pulling what you care about most from the billion+ listings on eBay. It’s addictive."